On Instagram, we hacked the Live feature enabling users to discuss directly with their audience. With, of course, the official Assassin’s Creed Valhalla soundtrack 😎 Getting back to Ubisoft with different ideas per platform, we ended up winning their viking hearts, and started producing these units alongside the Display campaign and Masthead!įirst thing first, we collaborated with Ubisoft on a Display toolkit, from the Pre-Order campaign to the Launch Campaign using the different keyarts and quotes from the Gaming Media on D-Day.įor Tik Tok, we created an In-feed Ad using a native feature allowing TikTokers to answer users’ comments directly within the videos! As a TikToker, Eivor was answering to his fellow Vikings, from the “Best memory of his/her journey” or “Who would you sacrifice your life for?”. Also, Including a track from the TikTok music library always provides additional opportunities for a video to be discovered, as users can search for videos just using the soundtrack! Be smart while being creative!īased on a thorough study and understanding of Youtube, Instagram and Tik Tok users’ daily habits, Biborg came up with a tailored recommendation with badass creative concepts for these three platforms.įor instance, on Tik Tok, using hashtags gives a video more opportunities to be discovered and surfing on Trends is a key to success.
We also had to stay in line with the main EMEA campaign messaging, #likeaviking.Įvery concept needed to showcase the right message and content to the right audience, while playing with the native features of the platforms.
Ubisoft’s main challenge was to develop Paid Media Units, targeting different audiences and objectives across different platforms: Instagram, Youtube and Tik Tok. Eivor and part of his clan are trying to take over England, where the sons of Ragnar Lothbrok have already set up.Ĭritically Acclaimed as “Ubisoft’s Best Assassin's Creed to Date", Biborg, #like a viking, accepted Ubisoft’s call to arms - against another agency - to find the perfect way of communicating through DIsplay and Social units for the game’s release. Playing as Eivor, a legendary Viking warrior, players are driven from Norway by endless wars and dwindling resources in the ninth century AD. On the 10th of November 2020, Ubisoft’s Assassin’s Creed Valhalla - the latest iteration of the Assassin’s Creed franchise - delivered Massive Day One Player Engagement.
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